At Aspire Bakeries we put our customers and our people first, as we aspire to be the best all-around Bakery expert. From La Brea Bakery artisan bread to Otis Spunkmeyer cookies and muffins – just to name a few – our teams are obsessed with creating and delivering the highest quality and best tasting baked goods around. We’re at an inflection point in our business and so our new name, Aspire, fits perfectly with our growth mindset, which leads us to our tagline, Rising Together. By that we mean we are rising together with our customers AND our employees for both customer and company business results.
We develop deep relationships with our customer partners which include major quick serve restaurants, foodservice providers and grocery retailers to provide bakery solutions with the highest standards for food safety and sustainability. Through our customer-centric focus, we aim to delight consumers with our irresistible baked goods while helping our partners drive sales and profitability.
As we transition to an independent company, we created a naming strategy and enlisted the help of our
employees to create a name that would meet our objectives. There were hundreds of submissions, each with great
appeal and
meaning, but the one that rose to the top came from a Brantford, Canada Bakery Supervisor, Alex Gillis.
Alex wrote, "As we Aspire to be the best bakery in North America, what better name than Aspire to represent
our desire
to not only achieve our goals but exceed them. We Aspire for greatness, and we will attain this with
Integrity,
Ownership, Customer focus, Creativity and Care."
Our new name truly reflects our values and our goals – we strive to be the best in baking and continually
aspire to
improve and grow. We are humble while confident. And Aspire Bakeries is the name to motivate us all – the
possibilities
are endless!
Aspire Bakeries welcomes all unique individuals to a collaborative, supportive, and empowered environment, where the inherent worth and dignity of all people are respected and recognized.
We welcome everyone to our team, regardless of race, ethnicity, gender, gender identiy, sexual orientation, age, social class, physical ability or attributes, religious or ethical values system, national origin, parental status, socio-economic status, or political beliefs.
We promote and sustain a sense of belonging for everyone; we value and practice respect for the talents, beliefs, backgrounds, and ways of living of all associates.
